Fitness Career Mastery -

Richelle Volk

As a solo business owner stepping into the group fitness space for the first time, I can honestly say that my sessions with Shay were a godsend. I consider her the invisible COO driving my business forward from an operations side.

She helped me refine my class structure, better understand how to run my pop-up events, and helped develop a clear manual on how to run my business that I refer back to at least once a week. I also did a clarity session with Barry when I was starting out, which helped me hone in on my "why" and nail down the exact customer I aim to serve through my work.

I'll shout it from the rooftops — if you are serious about creating a fitness business with impact and structure, you NEED Barry & Shay in your life!

Elevate Training

I am SO happy that i chose to take the deep dive into working with Barry on our company's branding and story. As a growing company with multiple locations and 50+ employees, it was becoming very evident that we needed a clear vision on WHO we are and WHAT we uniquely offer our members/clients. Barry was able to listen and re-tell our story in a way that I never could have done myself! Putting our heart and passion into words that can be easily conveyed to customers and employees is a gift and skill that Barry has mastered! I highly recommend working with him and wish I had invested in this type of work earlier on in starting my business!

Hallie Murphy

I had the incredible opportunity to work with Barry through his Brand Strategy Lab, and it was truly a game-changer for my studio! Barry's expertise and passion for helping fitness businesses grow are unmatched. He inspired so many transformative changes that have not only helped my studio grow but also allowed me to clearly dial into my ideal client. His guidance has been invaluable, and I can't recommend working with Barry enough if you're looking to elevate your brand and connect with the clients who are drawn to you. Thank you, Barry!

Greg Galloway

Collaborating with Barry and Fitness Career Mastery has been an exceptional experience for Peak 45! Barry took the time to thoroughly interview us and gain a deep understanding of our brand and clients. This meticulous approach allowed him to craft a unique and compelling story that truly captures the essence of Peak 45.

Though we have yet to fully implement Barry’s recommendations, we are excited about the transformative potential they hold. His insights have given us a clear direction for how to refine and elevate our brand story, and we’re confident it will significantly enhance our connection with clients and set us apart in the industry.

For anyone looking to elevate their brand’s story and presence, Barry and Fitness Career Mastery are the experts you need. Their insight, creativity, and dedication are second to none. Highly recommend!

Carly Walker

Finding and connecting with Fitness Career Mastery has been such an enlightening experience for us. Barry is well spoken, easy to work with and has a sense of humor to keep sessions engaging, fun and filling. Before working with Barry we were struggling to put into words and on paper the passion we share for helping others become fulfilled and living theirs lives to their full potential. Our gym has so many things to offer and such a variety of training options we lacked the words and direction to convey that in a meaningful, impactful way. We know who our “dream clients” are but now we know how to approach them and help them to feel and see that we truly do care about their progress and quality of life. Barry took many conversations and asked all the right questions to perfectly help us get to know our true purpose and just how we wanted to help and continue to help the people of our community. Giving us not only tools to grow our media but also our staffs vision for each and every experience we can deliver. We are thankful for getting to spend time working with Barry bringing us closer to our business and each other as business partners! These are lessons we will implement and grow into ourselves and our staff here at Route 250 Health & Performance.
Brian and Carly

Kelly Peyton

Working with Barry has been a serious boost to our business marketing confidence. His diligence and time spent to deeply understanding our brand, and in turn helping us better define our positioning has been priceless. We really enjoy our sessions with Barry as well, and have had a lot of fun with the process. We're excited to continue to work with him, and highly recommend his versatile offerings!

Johanna 'Zenobia' Krynytzky

I found Fitness Career Mastery at exactly the right time! I was struggling rebuilding my dance studio, and there are SO many programs out there I wasn't sure which direction to go, or what to choose to work on... from my first call with Barry I was blown away. Starting from the ground up, his approach made SO much sense. I tapped into the meaning behind my business, my authentic self, and from there developed very concrete strategies so I can share my passion for what I do with others! Barry was easy to work with, accessible and ready to help whenever I had a question, and offered more support as needed.
The value is incredible! I'm moving forward now with so many ideas that I feel I can actual implement, my staff is on board and excited about the powerful and simple changes we can make that keep us and our students focused, engaged, and inspired.
I am SO glad I invested in my business, my vision, and my self. Stay focused on what puts a fire in your heart, and share that with others! Highly recommend working with him and his team!

Jo Stokes

Working with Fitness Career Mastery has been the best decision I have ever made, & working directly with Barry has made a HUGE impact on me & my studio. Over the past few years our marketing was just not giving us the return that we were looking for, in spite of our efforts. With all the competition around us, we weren't standing out, nor were we thriving. Barry took the time to get to know our studio, our classes, our teachers, & our clientele with the intent to really understand our brand. He has given me the awareness, along with specific tools to fix what wasn’t working on our website & with our marketing. I feel we now have a clear & consistent brand message, along with a marketing plan that will help drive our “dream client” to our studio!